You may think that you understand your consumer market, but trends and competitive landscape are continually evolving and changing. Market Research is vital to understanding your target market and to ensuring your brand’s long-term success. We’ve put together a slideshow of some of the top reasons why Market Research can be important and beneficial to… Read More Why Is Market Research So Important?
Welcome to my first blog post on this website! The goal of this blog is to provide interesting qualitative market research tidbits, as well as to provide a voice from the trenches of qualitative research. I, Daniela Hassman, am the author of this blog as well as a qualitative research moderator and Founder of SmartPoint… Read More Advantages of Focus Groups: The Case for the Future